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PR is a broad industry and an essential factor in how organisations and individuals promote themselves and engage with the public effectively. PR professionals must utilise a dynamic skillset to provide a valuable service to both employers and clients. In this article, we will outline why CPD is important for PR practitioners, including how it can provide value to businesses and where to find relevant Continuing Professional Development (CPD) PR training.

Social skills can prove to be essential in all aspects of life, nowhere is this truer than in a professional environment. Having good social skills can aid in advancing your career, improving relations with management and colleagues and help to provide superior customer interaction. In this CPD article, we will outline the importance of good social skills, as well as give some simple tips on how to develop them in the workplace.

This informal CPD article, ‘Environmental Information Regulations Requests – the basics’, was provided by Essex County Council, the local authority for Essex, who have a vision for Essex to be a county where individuals, families and communities can thrive and prosper. 

The Marketing industry is constantly evolving, placing an ever growing emphasis on the need for qualified, skilled and competent trainers. Marketing professionals identify the strategies and techniques used to attract customers to a business. They determine pricing based on product demand and supply, help maximize a firm's profits, and grow market share for a business.

Marketing is a constantly evolving profession and important to organisations across industry sectors. With the rise of digital technology and social media, the role of marketing and the expectations of marketing professionals continues to expand and develop. Those who actively engage with Continuing Professional Development (CPD) have the opportunity to stand out in an increasingly competitive field by cultivating a varied skillset that can be applied to the continued changes and requirements of the industry. 

Communication skills are strong predictors of success in the workplace and ensuring good relationships. Knowing your strengths and weaknesses in speaking and how to further develop the necessary skills can have a whole host of benefits in a person’s daily life and professional career. This CPD article will explain why good speaking skills are so important in the workplace, as well as the causes of poor speaking skills, and tips on how to improve them.

This informal CPD article, ‘How Business Ethics Drives Sustainable Success?’ was provided by IFRS Lab, a leading ESG advisory and training institution committed to advancing sustainability.

Crisis Communications ' getting your business on the front foot This informal CPD article on Crisis Communications was provided by Lynsey Barry, Operations Director at Berkeley Communications Group, creative storytelling delivered through PR, digital and

Outside of business writing and hard journalism lies a world of creative writing. Whether you’re new to the craft, a nonfiction writer looking to experiment, or a casual creative writer, honing your creative writing skills is key to your success.

As organisations seek to stand out from their competitors and establish a unique identity, brand management has become increasingly valuable to businesses regardless of size. To effectively manage a brand, it is important to understand the relationship between brand management and marketing. In this CPD article, we will explain and provide some simple tips for effective brand management and the necessary skills involved.

This informal CPD article, ‘Embracing Sustainability: The Imperative of Riding the Wave, Not Fighting It,' was provided by FBRH Consultants, who aim to help businesses gain value by operating in much cleverer, sustainable ways.

This informal CPD article, ‘Nature-Positive Business: Why Biodiversity Credits Matter?’ was provided by IFRS Lab, a leading ESG advisory and training institution committed to advancing sustainability.